. You Must Create .
"This Spring Summer, the YMC collection utilizes the brand's signature blend of relaxed tailoring with an unmistakably playful edge. A minimal silhouette is offset by child like prints; combining the classic with the utterly modern - redefining the use of colour, print and texture as a tenet of the modern, masculine aesthetic."
. laid-back look . attitude . assurance . rebels . oversize spot patterns . graffiti paint strokes . animal prints . punk inspiration . luxurious lightweight fabric choices . navy and grey tones .
Stylist / Mark Anthony
Hair / Joshua Gibson for Sassoon Men
Makeup / Directed by Michelle Webb from AOFM Pro
Casting Director / Sarah Bunter
Music / Fraser Moss
Fantastic set up. Minimal was the perfect choice for the laid-back summer attitude!
Fraser Moss was so approachable and cute! It was great meeting him! v&f xx
